“What do we even wear?!” If you’ve ever prepared for family photos, chances are you’ve asked yourself this at least a dozen times—because I hear it as a Salt Lake City family photographer more than anything else. This is the #1 thing people stress about before their session.

You want your family to look timeless—not trendy. Coordinated, but not overly styled. So here is my best guidance for what to wear for family photos in a way that feels natural, uniquely you, and stress-free.

Mom Picks First

Here’s the deal: if Mom doesn’t feel confident, the entire photo session in Utah can feel off. First, choose what makes you feel amazing—whether it’s a flowy midi dress or a cozy oversized sweater. Then use your outfit as the anchor. Look at your dress’s color, texture, and vibe. If it’s a soft floral, for example, your partner might choose a muted blue shirt, and your kiddos wear neutrals with just a pop of matching color. It creates harmony without resorting to those outdated “matching outfits” from old-school family photos.

Use a Color Palette, Not Exact Matches

Super matchy outfits can look dated quickly. Instead, pick 3–4 colors that work well together—which often mirror the hues in your home decor. Try pairing a dad in plaid with you in a solid dress and the kids in soft textures and layered tones. That gives visual interest while keeping your whole family coordinated in a natural way.

Dress for Your Everyday, Not for the Camera

For in-home family photos, the best outfits are the ones that feel like you. Skip the stiff, posed “photo shoot” look and think instead about what you’d wear on a slow weekend morning at home—sweaters, linen pants, cozy textures, bare feet. This is about authenticity, not aesthetics.

I always recommend starting your littlest in pajamas—it’s such a sweet, fleeting detail of this season. We can even capture the moment of you getting them dressed, which often becomes a favorite part of the story. And if your child has a well-loved hat, a tutu they insist on wearing daily, or a superhero cape that hasn’t come off in weeks… consider featuring it in a few photos. These are the tiny, perfectly real details that you’ll want to remember years from now.

Skip Loud Logos and Graphics

Your toddler’s superhero tee might make you smile, but bright logos or neon graphics tend to steal the spotlight from what matters most—your family’s connection. If you have to do a character shirt for the drive, try a quick change once you arrive. Trust me—your images will feel more timeless.

Think Comfort First — Movement Matters

In-home sessions are all about ease, closeness, and real connection. You’ll be snuggling on the couch, playing on the floor, moving through familiar routines—so comfort is key. Choose soft, breathable fabrics that allow for natural movement and feel good against your skin.

Moms often love dresses or loungewear that drape softly and move beautifully. For kids, avoid anything too tight or itchy—nothing derails a calm session faster than uncomfortable clothes. And for partners, a favorite knit sweater or layered neutral basics always photograph well. When everyone feels relaxed, it shows—and those unforced, cozy moments are where the magic really lives.

Because Outfits Can Mean Feeling Confident

Yes, your outfits matter—but they’re not the focus. It’s your family’s laughter, hugs, and everyday magic that shine through in every frame. But when you feel composed and confident, the whole experience becomes easier—and infinitely more joyful.

Shop These Favorites

Here are some go-to brands that help make what to wear for family photos feel easy:

• Baltic Born – Flowy, flattering dresses ideal for moms
• H&M – Affordable, neutral basics for the whole family
• Jamie Kay – Soft, timeless pieces for babies and toddlers
• Abercrombie & Fitch – Elevated yet relaxed casual wear for dads

You’ve Got This — And I’ve Got You

Getting dressed for in-home family photos shouldn’t be one more stressor on your list. When you start with comfort, simplicity, and authenticity, your session becomes something to look forward to—not dread.

Need more tips for preparing your home, calming session-day nerves, or making sure your kids are comfortable in front of the camera?

👉 Read this next: “You Don’t Have to Do It All: Why Your Salt Lake City Family Photo Session Shouldn’t Add to Your Stress.”

👉Follow along on Instagram for more relaxed family photo inspiration and behind-the-scenes moments.

Ready to capture your family in a way that feels natural, connected, and completely true to who you are?

✨ Inquire here to book your Salt Lake family photo session — I’d love to create something beautiful with you.